too high. Not every one can afford it and thus no matter the quality and advantages, sales stay low. There is lack of promotion, because if there are no sales, companies do not want to invest in ads in countries with low potential. Digital cameras can definitely succeed for its mass targeting but sellers need to develop some strategy to attract customers. This product falls into low learning category for its easy manipulation and knowledge of its perspective users. Following the introductory stage is the growth stage. In this stage the product has successfully entered the market and established some position on it. Competition is growing and thus primary objective is to define and overcome competitive differences. There are more versions of the product available and its distribution has been broadened. Representative of this stage is Red Bull. It was introduced to the Slovak market approximately 3 years ago. Due to a good media campaign the product has a stable position in the market with non-alcoholic stimulating beverages. The success of this product can be determined by several factors. One of them is the fact that young people recently have more opportunities to have fun in the evenings and therefore they need stimulation to keep them active for the whole night. Target market for this product,

Some topics in this essay:
PLC Product, Red Bull, Internet Plus, Coca Cola, Nowadays Slovakia, Discs MP3, Coca Cola¡¨, price set, stage product, coca cola, digital camera, introductory stage, low learning, decline stage, customers product, , low learning category, competition product, soft drinks, product life cycle, falls low learning, introductory stage growth, stage growth stage,