1. The Advantages of Focus Groups
... other participants. Yovovich notes; "Interaction among respondents stimulates new ideas and thoughts. Yet group pressure challenges participants to be more realistic" (Yovovich, 1991). Furthermore, the focus group is more realistic in simulating the thinking and talking society. People are social creatures who interact with others. They are influenced by comments of others and make decisions ... the script of questions and be sensitive to the evolving patterns of group interaction" (Frey & Fontana, 1994). (Appendix, figure 1) Caution should also be exercised when conducting focus groups w...
- Word Count: 5470
- Approx Pages: 22
- Grade Level: Undergraduate