1. Enterprise
... opportunities in the rental market. The trade publication has made some estimates and sees the market growing at 10 to 15 percent per year. The entire rent-a-car market, including airport rental is about $14.62 billion (1996). Although, the Enterprise Rent-A-Car is the biggest rental company in U.S. but it still face the other threat and competition. The Enterprise has ... a greater share of the total home-city market than any other single competitor; such as: Spirit and Snappy, when combined, capture an equivalent share of the market. The airport-rental companies, such as Hertz, Avis, ...
- Word Count: 491
- Approx Pages: 2