1. Product Placement in the Movies
... nothing to do with what was going on. Although this did not affect the box office sales, it did affect the sales of Iron Man 2 once it came out on DVD. According to the Journal of Current Issues and Research in Advertising, Transformers and Iron Man 2 had similar revenues from the box office after the first week in theaters, yet once ... both came out on DVD and Blue-ray, Transformers had almost a 2:1 sales ratio compared to Iron Man 2 (Wilbur). Now I understand that this does not fully have to do with the product placement in both films ... ...
- Word Count: 1178
- Approx Pages: 5
- Grade Level: High School