The hotels facilities include: on-site restaurant, cocktail lounge, a coffee shop, a gift shop and newsstands, full business center, a full SPA, a health club, an 18 hole golf course, and various different sport activities. ... Leisure The leisure travelers are mainly from the US and upper class Brazilian citizens seeking pleasure leisure. ... Leisure The leisure travelers come mainly from Brazil, around the Latin American countries, and the US. ... Its main markets are business groups and leisure travelers. ... Marketing Mix for Leisure Travelers Product - The hotel is conside...

• Word Count: 2171
• Approx Pages: 9
• Grade Level: High School

Marketers must exercise care in analyzing consumer behaviour. Consumers often turn down what appears to be a winning offer. As soon as managers believe that they understand their consumers, buyer decisions are made that appear to be irrational. But what looks like irrational behaviour to a manager i...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

Why people choose their destination of travel at a certain time of the year, the activities undertook while in their particular destination and how much time they spend in a certain destination are all determined by a number of factors. ... The attractions will vary depending on the people travelling to the destination as some people may be attracted to museums and other my be attracted to themes parks or some my just be happy with a beautiful leisure resort. ...

• Word Count: 8425
• Approx Pages: 34
• Grade Level: High School

Introduction "Fashion today is rapidly changing. It has shown that the fashion design retail market has been buoyant in the 1990s growing from £16 billion in 1992 to £24 billion in 1998- (Goldsmith 1996) Fashion is all about self image, and using products, but more often, brands, as symbols which say something about what your are, or probably more of what you want to be. "Every successful fashion brand is based upon an image- (Martinez and Polo 1996) The way that you make the image is though your advertising . Fashion thrives on advertising. Advertising is what crates the...

• Word Count: 2100
• Approx Pages: 8
• Grade Level: High School

Recent studies have shown that understanding the complex teenage market is paramount to success in today's rapidly changing market environment. The teenage market, ages twelve to seventeen, is the fastest growing market segment in America. Today's teenagers, comprising 26% of the United States pop...

• Word Count: 2091
• Approx Pages: 8
• Grade Level: High School

In the past few years there has been a huge growth of on-line commercial activity. ... Internet Growth and who is using it where Internet activity is growing both in popularity and in profitability. ...

• Word Count: 4516
• Approx Pages: 18
• Grade Level: High School

The strategic roles of marketing provide clarity, consistency, and maximum relay to the overall communications impact including: à general advertising à direct response à sales promotion à public relations Dalrymple, Cron, & DeCarlo describe an Integrated Marketing Communications plan as "directing the activities and focus of a company's entire marketing strategy, acting as a guide for all levels of marketing and detailing everything from market research to promotional planning and execution,"" (2001). ...

• Word Count: 2852
• Approx Pages: 11
• Grade Level: High School

INTRODUCTION Marketers have recognized that the target audiences of a certain product are not all alike. They differ in terms of demographics, attitudes, needs, location and social affiliations. Most markets are made up of different individual customers, sub-markets or segments. Segmentation and tar...

• Word Count: 2760
• Approx Pages: 11
• Grade Level: Undergraduate

Introduction As Callaway Golf Company prepares to introduce the eagerly anticipated Callaway Golf Ball at the 2000 PGA Merchandise Show, this case study examines whether the company is able to continue to lead the industry as it has done in the past decade, or, in fact, whether it needs to redefine or refocus its business strategy. It will specifically look at the state of the industry and CGC's position within it, any problems that the company may be facing and then suggest and evaluate alternatives based on appropriately chosen criteria. 2. Situation Audit To analyse and eval...

• Word Count: 2808
• Approx Pages: 11