1. Ikea
... because IKEA can rent the stores at a lower rent when they rent it in huge size. The other feature of IKEA shows it is use global strategy is that it uses little money on doing the marketing, production, and R&D in every country. Firstly, IKEA is a production oriented company, they will ... economies of scale from producing the products in a huge amount, so they can enjoy a high profit rate although they set the price at a low level. Also, IKEA still have competitive power with its rivals because they emphasis on good quality. It provides an after-tax return on sales of about 7 ... % o...
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