1. Tourism marketing CFS
... promotional efforts are not receiving the desired response because of partial factors (below) emanating from the Marketing Mix. Choice of product attributes Positioning of Product to prime prospect Ineffective communication with prime prospects Choice of distribution channels & communication channels. Segmentation of the target market. It is likely that Discover! sales have suffered from the lack of consumer ... improved direct mail system. The newsletters sent out to clientele should be personally addressed & be distributed & positioned in tourist information sites, shops & areas that...
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- Approx Pages: 11