1. A Critical Review of Cross-Cultural Issues in Marketing Rese
... Buzzel, 1968). For at least the immediate future, differences in nations will exist and this will call for cross-cultural marketing. Cross-cultural marketing can be defined as the strategic process of marketing among consumers whose culture differs from that of the marketer's own culture in at least one of the fundamental cultural aspects. These include language, religion, social norms ... to locate the similarities in various markets and strategically make them available for entering into the new markets cross-culturally. This is achieved with International marketing research data. Mar...
- Word Count: 2515
- Approx Pages: 10
- Grade Level: Undergraduate