1. TV advertisement
We expect males to achieve "agentic goals, which stress self-assertion and mastery" and female to meet "communal goals, such as affiliation and the fostering of harmonious relations" . ... If men rather than women explained how useful the Tupperware are, the credibility will decrease towards the Glad Tupperware because consumer do not expect men to achieve "communal goals". ...
- Word Count: 806
- Approx Pages: 3
- Grade Level: High School