1. THE EFFECT OF ADVERTISING ON CULTURE
... determined and homogenized by the commercial impetus that once merely underlay the spectacle, and now that TV's basic purpose is to keep you watching, the images all point back toward that now-imperceptible managerial intention. And because TV is, on the whole, devised by and for the same class and generation, it constitutes a vehicle of collective self-allurement and self-solace, so ... is about the regulation and rationalization of life. [In this contest, one could also mention the techniques of opinion polling which came to be developed in the advertising field, and later were applie...
- Word Count: 3295
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School