In regards to the shifting distribution channels, their current methods of direct sales would be inappropriate for the future. ... For example, the older generation is accustomed to Avon products, and is used to their Door-to-Door sales approach. ... In the past, Avon has been very bad at accommodating their products to various races (e.g. not having different shades of blush for various types of skin), but they are beginning to create a variety of choices in regards to color (skin, hair, etc ) The third issue that Avon should be wary in the future is the growing consumer knowledge base. ...

• Word Count: 575
• Approx Pages: 2
• Grade Level: High School

Current Trends Redefining Sales Management In The Domestic Marketplace Of all the identifiable demographic groups to emerge in America since the turn of the century, none has had such a sustained effect on our social, political and economic institutions as the so-called "Baby Boom" generation (those born between the years of 1946 and 1964). ... Executive Summary Marketers must continue to reach the boomer generation as it moves into yet another phase of life in our youth-centric society. ... The truly mobile, unhindered lifestyle is possible, transforming and shaping the Baby Boomer genera...

• Word Count: 2852
• Approx Pages: 11
• Grade Level: High School

International Marketing How will the Internet shape the future of Marketing Internationally? Background As the world has become more globalized, International marketing has taken on added significance over the past ten years. There are many reasons why International Marketing has become mor...

• Word Count: 4516
• Approx Pages: 18
• Grade Level: High School

External opportunities: • Increases in revenues in 75% of regions in which Nike operates • Increase in sales to women via Nike Goddess • Bulk of market is Generation X and Generation Y • Sales are predicated to continue to rise in Athletic Apparel market • Good locations for distribution and manufacturing worldwide External Threats • Market has 8-10 other athletic apparel producers • Other footwear and fashion wear designers are beginning selling athletic apparel • Locations of manufacturing facilities Internal Strengths • Bulk of workforce...

• Word Count: 2272
• Approx Pages: 9
• Grade Level: High School

External opportunities: • Increases in revenues in 75% of regions in which Nike operates • Increase in sales to women via Nike Goddess • Bulk of market is Generation X and Generation Y • Sales are predicated to continue to rise in Athletic Apparel market • Good locations for distribution and manufacturing worldwide External Threats • Market has 8-10 other athletic apparel producers • Other footwear and fashion wear designers are beginning selling athletic apparel • Locations of manufacturing facilities Internal Strengths &bul...

• Word Count: 2284
• Approx Pages: 9
• Grade Level: High School

The Truth about Sex in Advertisements Advertisements depict sexual scenarios to sell their products through the television and places where the public is sure to find them. These companies generate huge incomes associated from having "sex" in their advertisements for various products. How doe...

• Word Count: 1316
• Approx Pages: 5
• Grade Level: High School

This will have an effect on retailers when considering the fashion trends of the future. ... More and more of the so called "outdated- shops that catered for the older Generation of consumers no longer applies. ... Also the introduction of mail order catalogues as a way of determining future trends see what Next have done also internet shopping, twenty four hour shopping. ...

• Word Count: 2100
• Approx Pages: 8
• Grade Level: High School

1. A. Environmental factors affecting McDonald's today are competition and eating habits. Competitors are entering the fast food chain more and more everyday and growing faster and faster. It's not all about hamburgers and fries anymore. There are chicken, salads, ...

• Word Count: 3899
• Approx Pages: 16
• Grade Level: High School

The values of today's generation are being contaminated more and more with every television advertisement viewed by a child. ... Seeing how this is an unhealthy way to be raised, children of the present and future do not and will not understand the value of hard work, dedication, and commitment. ...

• Word Count: 2743
• Approx Pages: 11
• Has Bibliography
• Grade Level: High School

A marketing environment can be anything and everything an organisation must take into consideration when it is presented with a need of developing and selling any product in the market. These maybe internal environments or external. As for the marketing professionals, one must be able to acknowledge these environments and have a clear understanding of each of them in order to ensure there is a successful movement of the goods from the time of production to the time these goods reach the customers so as to generate profits as well as good will and thus customer preference and brand building. Th...

• Word Count: 1974
• Approx Pages: 8
• Has Bibliography
• Grade Level: High School