1. Bulgarian WIne in Germany
... .5% Market share of top 10 retailers (% of tot.sale) 75.4% 77.3% 78.6% 80.8% 81.3% 83.6% Retail Outlets 84 80 78 76 75 74 Note: Sales by the organized retail industry. Competition: Total German wine sales in mid year 1997/98 reached 18.788 million hl, this total accounted of foreign wine 43,3% of total wine sales in Germany. Being one of ... country of origin, Bulgaria's market share in Germany is 1.24 percent. Considering the fact that France, Italy and Spain have two thirds of the market share; one might conclude that competition is fierce. However, Bulgarian wines in the German market...
- Word Count: 1678
- Approx Pages: 7
- Grade Level: High School