1. Societal Marketing
... concept - customer satisfaction and profitability- a third element which he called "long-run consumer welfare". This third element actually demands for a product and a market plan to include also social and ecological considerations apart from profit considerations. Actually, it seemed as this new concept of societal marketing offered a reconstruction of the traditional model of marketing by suggesting a more ethical ... compares all possible options and select the one that promises the best result". (Mohammed Y.A Rawwas 2001). Finally virtue ethic deals more with the personal moral devel...
- Word Count: 2832
- Approx Pages: 11
- Has Bibliography
- Grade Level: High School