1. Business Research 101
... -and-serve beef products have filled an increasing amount of space in the grocery store. The initial test market took place in Portland, Oregon. Portland was selected because it fit many of the pre-selected criteria for the entry market. (1) Portland had little prepared beef products on the shelves of its many supermarkets (consequently, there is a tremendous amount of space taken on the ... shelves and refrigerated sections of Portland supermarkets now). (2) According to Rose, Portland area's demographics also fit the beef industry's target market of "convenience-oriented, focused peopl...
- Word Count: 2806
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate