1. Existing State
... social life would be considered a substitutable threat. In the United States and Canada, there is a wide variety of substitutable beverages that compete with beer. Soft-drinks, fruit drinks, prepared tees, wine, liquor, and sport drinks as well as bottled water all compete for the socially drinking consumer market. The threat of this substitutable competition is shown to be extremely high as ... followed by fruit drinks, bottled water, and prepared teas (Sfilogoj cited in Wolfe, 1998). On the other end of this continuum is low level threat of substitutable competition from wine and hard ...
- Word Count: 12533
- Approx Pages: 50
- Grade Level: Undergraduate