1. The Influence of some of the culture elements on Marketing
... . We now know that it is not enough to say that consumption is a function of income. Consumption is a function of many other cultural influences as well. A review of consumer durables ownership in EU countries with similar income levels shows the importance of non-income factors in determining consumption behavior. For automatic washing machines the range is from 72% in Sweden to 96% in Italy; for dishwashers, from ... difference nationally, locally, and ethnically to be the winner in the markets. Culture analysis and International Marketing When approaching the cultural environment of i...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate