(Keegan 1999, 59) In particular, a deep cultural understanding can lead to competitive advantages for companies. This raises the question of what practice is the best to develop cultural understandings for marketing staff within an organization. ... (Keegan 2003, 132) In order to gain a high portion of market share, global marketers need to be aware of any influencing cultural characteristic related to marketplaces that they are operating in. ... Another is employees were sent overseas for a year in order to develop deep cultural understandings. ... Various business difficulties occur because ...

• Word Count: 1402
• Approx Pages: 6
• Grade Level: Undergraduate

Understanding a culture's language helps companies prevent from delivering wrong business ideas or concepts embarrassedly by mistake, and it is becoming increasingly obvious on the Internet as the fact that most cross-cultural companies have official website with multiple languages. 3.0 Application IKEA is well known around the world for its low price and creatively designed furniture. ... In realistic business world, every of these culture factors should be considered when company making decisions.Aesthetics which determines colors and symbols will be effective or offensive in advertis...

• Word Count: 1564
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

Understanding a culture's language helps companies prevent from delivering wrong business ideas or concepts embarrassedly by mistake, and it is becoming increasingly obvious on the Internet as the fact that most cross-cultural companies have official website with multiple languages. 3.0 Application IKEA is well known around the world for its low price and creatively designed furniture. ... In realistic business world, every of these culture factors should be considered when company making decisions.Aesthetics which determines colors and symbols will be effective or offensive in advertisi...

• Word Count: 1564
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate

These relations are strengthened by implementing youth exchange programs such as the Working Holiday Program, with the ultimate goal of providing both Japanese and Canadian youth with global experiences and a better understanding of the cultural and social dynamics of each other. ... Both countries would incur significant economic gains through free trade. ... Further on popular culture, Japanese Anime and Manga have gained such widespread global attention, including Canada, to the extent that there are conventions held all over the world where fans dress up and socialize. ...

• Word Count: 1002
• Approx Pages: 4
• Grade Level: Undergraduate

It has allowed people to become acquainted with the traditions of other countries allowing for their appreciation and great understanding. ... China and the United States has tried to boost their political, economic and international relationships as a way of gaining wealth and power. ...

• Word Count: 1798
• Approx Pages: 7
• Has Bibliography
• Grade Level: Undergraduate

Many see it as a primarily economic phenomenon, involving the increasing interaction, or integration, of national economic systems through the growth in international trade, investment and capital flows. However, one can also point to a rapid increase in cross-border social, cultural and technolog...

• Word Count: 9131
• Approx Pages: 37
• Grade Level: Undergraduate