1. Marshall McLuhan
... (McLuhan 23) Each of these mediums require the listener to fill in information. Adversely, a hot medium requires minimal participation of the audience. Movies, photographs and the radio are examples of this category of media. A hot medium usually focuses on one sense, and thus provides enough information directed acutely at that sense that ... of the problems with this argument is that certain types of media may fall in between the definition of hot or cool, specifically the Internet. (Tapley) McLuhan continues to apply his theory of hot and cool media other cultural aspects, such as coun...
- Word Count: 1422
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate