1. Masculinity In The Media
... rugby field or the football field" (Horrock 1995: 151). This process is not always immediately obvious. For instance, the mass media 'naturalizes' domination as an inevitable consequence of the male athlete's superiority, skill and strength. The mass media's treatment of sport has contributed to idealizing and institutionalizing competition, domination, toughness and aggression as unquestionable and sacred masculine values. The combination ... appears most often in advertising geared towards young men. The message of these "attitude" ads links the flaunting of authority to being a rebel...
- Word Count: 2296
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate