1. FTC Plans to Launch Antitrust Investigation Into Google
... similarities between Microsoft's and Google's cases, they agree that the fast-paced nature of the evolution of technology makes it difficult to compare the two companies without other factors. For instance, in the 1990's it was virtually impossible for users to abandon Microsoft's Windowns operating system. Their rival, Apple, was near bankruptcy and switching from Microsoft was extremely costly, time consuming ... , and complicated. Companies would have to overhaul systems and retrain personnel with the new system. On the other hand, Google's users can easily stop using Google's search e...
- Word Count: 1322
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate