1. Globalization
... other words, the sales orientation knows that they have to take the market to the people. Within the sales orientation it begins to develop a little bit of marketing strategy (marketing orientation, marketing concept). Marketing concept is defined as: The idea that the social and economic justification for an organization's existence is the satisfaction of customers wants and needs while meeting organizational ... customers decision to purchase a product and on the customer's perception of the value of that product. Responsiveness to customer wants is the central focus of the marketing ...
- Word Count: 2146
- Approx Pages: 9
- Grade Level: Undergraduate