1. Services marketing
... mode by equipment-leasing service providers as compared to manufacturers of goods and found no differences. The reason for this may be that this type of service does not require permanent local presence in a foreign market. However, Erramilli and Rao, (1993) claimed that entry modes for manufactured goods cannot as such be transferred to services. Others again conclude that the basic ... know-how. Indirect entry is used when the service firm wants to avoid establishing a local operation that is totally or partly owned by itself. Nevertheless, the firm wants to establish a permanent oper...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate