1. Destination Marketing
DESTINATION MARKETING An essay presented on the concept of destination marketing as a phenomenon. The analysis of destination marketing is quite complex, as normal norms for marketing single businesses do not apply on a destination. The inter-organizational processes are therefore of great relevance for this type of marketing. Thus, it is not rare that difficulties emerge when companies should both compete and co-operate. The aim of this essay is to describe the phenomenon of destination marketing and also point out some unique characteristics of the concept. Keywords: tourism, destination mar...
- Word Count: 6682
- Approx Pages: 27
- Has Bibliography
- Grade Level: Undergraduate