1. Consumer behavior
... characteristics influence how he or she perceive and react to the stimuli. Second, the buyer's decision process itself affects outcomes. Consumer purchases are strongly influenced by cultural, social, personal, and psychological characteristics. These factors cannot be controlled by marketers, but they must be taken into account. Cultural factors Cultural factors exert the broadest and deepest influence ... operas and sports programs. There are also language differences between social classes, which means advertisers must compose copy and dialogue that ring true to the social class being...
- Word Count: 2786
- Approx Pages: 11
- Grade Level: Undergraduate