1. Comments and reviews on "Why we buy: The science of shopping
... brief summary of the book The book is divided into 4 parts. The first part is the science of shopping. The second part considers the mechanics of shopping: how people physically react to the layout of space, other people in the store, etc. The third part deals with the demographics of purchasing: the different behaviors of men, women, seniors, and kids. The fourth section of the book tackles the dynamics of ... kids in tow by providing safe distractions and diversions for those kids, leaving the parents free for a few minutes of uninterrupted shopping. Again, the principle that the lon...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate