1. A CRITICAL ANALYSIS OF THE BRAND MANAGEMENT OF THE TAJ GROUP
... name, Taj, itself, suggests affluence, grandeur, splendour, opulence and luxury. Carrying the magnificience of the monument, Taj Mahal, the word Taj is deeply rooted in the hearts of all Indians. The people world-over relate the word Taj with India. The next thing was to deliver what the Taj' promised. The Taj over the last hundred years has played a major part in shaping India as a destination both for tourist and business ... , but those of its clients as well. Brand positioning defines the single most compelling and differentiating idea or benefit the brand offers the targeted audienc...
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- Approx Pages: 21
- Grade Level: Undergraduate