1. Strategy on the Web
... Internet retailers have one thing in common: they are connected with their customers and have built a values-based relationship with their customers that resonate on an emotional level. He believes that humans have a simple hierarchy of needs that must be met. At the top are the human needs for ... service are the ones that are successful. The article explains the importance of building a Web strategy that is focused on selling customer process and not products. King ascertains that there are no products currently in the market that can not be bought somewhere else. ... their wallets. ...
- Word Count: 498
- Approx Pages: 2
- Grade Level: Undergraduate