1. The Mega-Success of Ben and Jerry's
... City. Throughout the years, they have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities. Ben and Jerry launched their "Cowmobile ", a modified mobile home used to distribute free scoops of ice cream in a unique cross-country marketing drive. Unfortunately, the ... baked Alaska. " Undaunted they resurrected the idea the following year with "Cow II ", once again going cross country giving away free scoops. That same year, at the suggestion of two "DeadHeads' from Portland Maine, Ben and Jerry introduced the first...
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