1. The Mega-Success of Ben and Jerry's
... the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability. Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. Opening their store ... statement, "to make the world a better place by empowering Ben & Jerry's employees to use available resources to support and encourage organizations that are working...
- Word Count: 1259
- Approx Pages: 5
- Grade Level: Undergraduate