1. Business Ethics and Corporate Social Responsibilities
It is effective for the corporation to create the positive public image of CSR, and the high degree of brand reputation can stimulate the sales performances and achieve longer-run profits. ... Mayer, Kuenzi and Greenbaum (2010) propose that CSR is possible to restrict the goal of profit maximization and reduce the resources and capabilities to compete with others in the turbulent environment. ... Meanwhile, the ethical leadership is also expected to help the group of followers to achieve the higher ethical standards. ... The ethical leader should attempt to communicate the clear ethic codes to...
- Word Count: 1108
- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate