1. Business Transformation of Kraft Foods Group
It was sufficient for achieving overall growth and market penetration strategic objectives. ... While R & D, manufacturing, and procurement departments had goals of cost reduction, this did not help drive growth. Operations managers were incented for efficiency while business managers had to achieve revenue goals. ... BU managers became responsible and accountable to achieve strategic objectives which align with corporate strategy. ... Shared information allowed BU managers to respond to local political and cultural conditions in order to achieve BU strategic objectives. ...
- Word Count: 736
- Approx Pages: 3
- Grade Level: Graduate