1. Tourist destination image
... understandings of the other. Thereby shortcuts to product positioning may be gained. This does not, however, rule out the possibility that certain meaning components may be shared across cultures, and if some meanings are shared across cultures and others are very specific to a given cultural entity, the viability of a purely globalised and a purely localised approach to markets and market communication should be ... not a significant destination the English identify themselves with. Conclusion The perception of other places and people is dependent on culturally shared meaning structure...
- Word Count: 1677
- Approx Pages: 7
- Has Bibliography
- Grade Level: Graduate