1. Tourist destination image
... viability of a purely globalised and a purely localised approach to markets and market communication should be questioned. To briefly illustrate this empirically, resent research carried out by the Danish Tourist Board has established that Germans view Denmark on the positive side e.g. beaches, the sea, unspoiled nature, open, flat landscape, holiday houses, quiet and peaceful, cosiness, friendly people, children ... aspects in view of the German nature - meanings that do not appear in the English data material. I will now comment on the Danish Tourist Board's ongoing work with marketin...
- Word Count: 1677
- Approx Pages: 7
- Has Bibliography
- Grade Level: Graduate