... consumers, this image was strongly attached to Blackberry as everyone viewed their devices as something fit for professional users. Hence when they launched their first ever touch screen phone people found it very hard to detach the image that they had of Blackberry, they also could not digest a Blackberry device without a physical keyboard. On the other hand Apple and Samsung had ... within the customers. Blackberry did not move with customer needs and neither did they maintain their differentiation and attributes that made them unique in the minds of consumers. It can easily be said t...

• Word Count: 1891
• Approx Pages: 8
• Has Bibliography
• Grade Level: Graduate

... provide higher satisfaction to its customers. This is especially important, as there are many competitors in the industry and the cost of switching between hotels is low and customers can easily switch to a different hotel if they believe that the hotel in question is not providing them with satisfaction (Knowles, Diamantis and El-Mourhab, 2004). 5.0 Trend of Corporate Sustainability In the ... this ensures that the hotel shows social responsibility in all of its stakeholders. In a research done by Holcomb, (2007) on the adoption of CSR in the hotel industry, it was found that nearly 80...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

... previous decade, in particular with internetworking technologies, a fundamental transformation has replaced in the business value creation. Currently, multiple firms leverage IT collectively therefore increasing important matters that cannot be addressed easily by the frameworks proposing in the present IT value studies. Most studies on IT value issues have examined the relationships amongst IT investments and organizational outcomes. In more recent times ... , inter-firm resources interactions and process performance; secondly, the intermediary role of e-supply chain capabilities in the...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate