1. Risk Perception and Decision Making Strategies
... have lower risks based on the rating of the affect the subject associated with each activity. Slovic and Peter's article, "Risk Perception and Affect" concludes: "This finding implies that people judge a risk not only by what they think about it but also by how they feel about it. If their feelings toward an activity are favorable, they tend to ... judge the risks as low and the benefits as high; if their feelings toward the activity are unfavorable, they tend to make the opposite judgment "high risk and low benefit" ( ... ...
- Word Count: 1231
- Approx Pages: 5
- Has Bibliography
- Grade Level: Graduate