1. Hegemony
... goes unnoticed but readily understood. For instance, in a Disney movie the bad guy is usually very large, angular, and/or dark and we intuitively understand the connotation. Other codes and conventions in broadcasting are voice-overs, split screen comparisons, music, lighting, direct or indirect address, camera angles, and the narrative. All these techniques converge to appeal to ... more "right". Done creatively enough with certain signifiers, lighting and music, and the advertisers have gotten the ideas across. The audience understands intuitively. (Also notice that codes and conventio...
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