... the need and peace of mind of intangibles. Martin shows how the security of intangibles, including such things as insurance, healthcare, and pre-paid services (cell phone services, gym membership, etc.) are a very large part of society. Through these services, a true sense of value to the customer is seen. Martin ... with out a warranty, which gives peace of mind, God forbid if anything were to ever happen. I own a cell phone and pay to use a certain number of minutes per month. I also subscribe to phone insurance, which all fall under the category of futures. I covered my minutes used ...

• Word Count: 1473
• Approx Pages: 6
• Grade Level: High School

... properly allocating the spectrum. Some of the spectrum that is in the G3 range is already being used by incumbents, such as analog cellular phone providers, the Department of Defense, fixed wireless providers, satellite broadcasters, school systems, and private video teleconferencing. We need to find a way ... done for the economy. In a study conducted by Jerry Hausman, the data on price and number of subscribers of the top 30 cellular phone markets between 1989 and 1993 was used to determine the consumers" surplus of the wireless technology. The study found that the consumer surplus ge...

• Word Count: 2268
• Approx Pages: 9
• Has Bibliography
• Grade Level: High School

... of new technology, and they are known to have above average income, as well as being one of the largest spending group to spend money over seas for long distance phone calls. At&T continues Asian American marketing strategies from these demographics and have been sponsoring promotions aimed at Asian Americans for several years. These promotions frequently offer special rate plans for ... , Asian Americans are more likely than other groups to own handheld video games, DVD players, camcorders, video cameras, and multiple VCRs. They also have a higher propensity to won or lease cell phones....

• Word Count: 1573
• Approx Pages: 6
• Grade Level: High School