1. The Myth of Consumerism
Every society has mythology. In some societies, it's religion. Our religion is consumerism. Ellen Weis, San Francisco's Museum of Modern Mythology Consumerism fuels the capitalist fire. In a capitalist society, the goal is to make money, by whatever means possible, exploiting whichever potential weakness that ... consumer ideology serves as the golden rule, advertising serves as sermons, products serve as our idoltry, and just as religion instills faith at an early age, so too does consumerism. Ellen Weis (qtd. in "Advertising Characters" 1997) speaks from the perspective of one who is an au...
- Word Count: 1761
- Approx Pages: 7
- Grade Level: High School