1. Porters 5 forces
... fewer competitors in an industry, the more existing companies can take advantage of higher prices and better returns. One barrier to entry Compaq contains is brand loyalty. Many Compaq customers continue with Compaq products for the rest of their life. Although Compaq is not on the list of " Banking on A Ranking: Top 60 Global Brands by Value, Hewlett Packard is mentioned as number 14 ... close substitutes presents a strong competitive threat to a company. This in turn limits the price a company can charge for their product and thus profitability is negatively affected. In the case of C...
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