1. investigation of focus group
... discussion of its benefits and inevitable limitations. Finally, the key ethical issues will be taken into account to aid the purpose of utilizing this technique properly. Definition of Focus Group The focus group is a technique of data collection by means of forming a group of selected individuals to discuss and interact with a specific topic informally (Threlfall, 1999). The ... by members querying and explaining themselves to each other, constructing the answers of a certain questions in their own language (Wilkinson, 1999). In addition, another major benefit of focus group is its abil...
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- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate