1. McDonald's Marketing
... currency exchange rates. The impact is both on an accounting basis (when we mathematically translate foreign currency to its U.S. dollar equivalent) and in real economic terms (when we actually convert currencies into U.S. dollars). Our business structure is decentralized, and thus we do very little actual conversion. We reinvest most of our local profits back into the local market, pay ... our employees in local currency, buy most supplies locally, and finance our assets with debt denominated in local currency where economically feasible. To the extent we do convert foreign currencies ...
- Word Count: 4196
- Approx Pages: 17
- Grade Level: High School