1. Consumer behavior
... . Members of the Mormon faith, for example, are greatly influenced by their religious affiliation. Mormons do not drink alcoholic beverages; therefore, they are a less attractive group for fine restaurants serving wine and other alcoholic beverages. Reference group serves as direct or indirect points of comparison or reference in the forming of a person's attitudes and behaviour. People can also be influenced by ... ...
- Word Count: 2786
- Approx Pages: 11
- Grade Level: Undergraduate