1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
... complete picture of the interaction between culture, advertising, products and the consumer, and offer a guide for practical application in cross-cultural advertising by analyzing the successful case of LGE in China. II. Previews Research: Communication and Culture: Most of definitions of culture focus on the content of culture or on the function of culture. Looking into culture, some scholars share ... different countries actually related to the values, which were most salient in those cultures in Hofstede's cultural model. Cheng(1994) paid attention to the cultural content of advertis...
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