1. Concepts of Effective Advertising
... using three of the fifteen emotional tool that are the need to satisfy their curiosity and the need for attention to help the advertisement to became effective to attract consumers. De Soto displays a man who is driving a De Soto car attracts a lot of people around the neighborhood to see ... needs of the consumer is important when it comes to creating the right advertisement for the right audience. This ad certainly is doing its job by apply the need to achieve and the need to prominence emotional appeals into this ad. The need for achievement is signaled the desires ... Cadillac Car a...
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