1. All Marketers are Liars by Seth Godin
My job as a student is to persuade you that not only did I read "All Marketers are Liars" but am able to use the techniques the book was trying to teach us. ... You thinking the product is good without actually using it or needing it is effective marketing. ... Now our job as marketers is to create an ad that tells a great story, has characteristics that the buyer likes, and finally hit's a target markets point of view. ... Our first job for the project was to pick out our marketing research options. ... We noticed that our competitors weren't using the ads as effective ...
- Word Count: 1602
- Approx Pages: 6
- Grade Level: High School