1. Generation Y
... up 17 percent of the population. There seems to be a recent scramble for young audience among the media, especially among the newspaper industry. The Media Management Center at Northwestern University reports that a "cliff" is in sight, with daily newspaper readership among the adult U.S. population declining from nearly 80 percent in 1970 to 50 percent today, and a projection of 40 percent ... spending of these teens and children do not constitute the entire impact they have on the consumer market. Every year, they influence household spending by an enormous amount. American Demographi...
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- Approx Pages: 10
- Grade Level: High School