1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
Previews Research: Communication and Culture: Most of definitions of culture focus on the content of culture or on the function of culture. ... Advertising and Culture: current research can be broadly classified in three categories. Sociological research Research of this type usually focuses on a certain aspect of society as portrayed in advertising. ... Secondly, what is the focus in the interviews? ...
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