1. How Lego Almost Failed
... Rob13 l 1033 ] Plougmann started by hiring a whole new team, with a much needed stretch outside of Billund, that involved dynamic and creative workers. One was a former colleague, an Italian executive named Francesco Cicollela 'to reimagine Lego toys and remake the Lego Brand'[ CITATION Rob13 l 1033 ] Cicollela and his brand development team wanted and implemented the conversion of Lego from a toy to ... ...
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