1. Customer Relationship Marketing
... appropriate methods and tactics for reaching current and potential clients. A technique that has long been employed by marketers to get a better sense of their customer's needs and preferences is through surveys and questionnaires. Many CRMs come equipped with tools that can automate and improve upon this process. Survey tools can be used to distribute, compile, manage, and most importantly analyze survey ... with the customer are stored in a centralized database for easy retrieval. To a client manager, this information is invaluable. A CRM can create a customer profile based on data re...
- Word Count: 2004
- Approx Pages: 8
- Grade Level: Undergraduate