1. Consumer Behaviour and the Decision Making Process
... to the psychographic factors and the correlations between different demographical factors.(Ipid) All of the personal factors together with the psychological and social factors impact the buyer's lifestyle. The lifestyle of a consumer describes one's buying behavior, the initial meaning of the decision making and the progression of the buying process. Categorizing of the consumers can be done on the basis of their different lifestyles. The continuing change of lifestyles of the consumer is something the companies need to understand in order to be able to offer the right ... products to t...
- Word Count: 3407
- Approx Pages: 14
- Has Bibliography